How Tuff are You?

July is historically one of the toughest months in new home sales. With this being July of 2009 this maybe the Toughest Month of the Toughest Year in New Home Sales, Ever!
So what does that mean?

Should we give up and throw in the towel?

Now is the time to push full speed ahead and create your own success. While this is a tuff time in the homebuilding industry, there is opportunity. That opportunity is our ticket to success. Lets look at several ways that we can make now, a great time for our sales success.

-Much of the competition is planning on a slow down. While they may be “sucking it up” and preparing to weather the worst in the next month or so, you could have the upper hand by using this time to plan your success. Go to your customers, rediscover the lost art of prospecting, you may be the only one doing this right now while the others just wonder where their traffic went!

-While walk-in traffic is down, focus on building relationships with your current and past customers. Provide them the best “experience” and customer service, and get them involved in helping you with referrals’. (Don’t be afraid to get their referrals, it’s in their best interest to help you. After all, who wants to live in a half completed community?)

-Use this time to work on yourself and your skills. Attend seminars, read sales books and improve your skills. This can help so much. The way I see it, if you want to improve your conversion ratio you only have 2 choices, either get more traffic (tuff month for that) or get better at Closing! Which one can you control now?


Those were just a few quick examples of actions you can take right now. By doing so you can tuff-in yourself and prove you are tougher then this market. Why not work hard now and position yourself with immediate sales success and then dominate your market when things improve. (Some are seeing improvement already, are you?)