It's A Holiday! (AKA, SALE)

What do you think of when you hear “it’s a Holiday”? The more I ask people about their holiday plans, it seems like most people associate certain holidays with certain ideas. For example the 4th of July represents family cookouts and fireworks for most. Christmas and Thanksgiving conjure up ideas of visiting family and enjoying large meals.


Yet what does Memorial Day or Labor Day bring to mind? For many it means SALE! Memorial Day is a holiday that for many, it represents the beginning of summer and the best time to purchase outdoor products and summer attire. At President’s day you will notice more mattress advertisements and commercials than any other time of the year. While Labor Day is typically the best time to purchase a brand new car. (Clearance for the current years models as next year’s start arriving to the showroom. That’s planned, not a coincidence!) And Black Friday, well that is a great time to buy electronics or just about any other items that really go on sale throughout the year. Seriously, people get a kick out of showing up at midnight to get a good deal and be part of the experience! It’s a tradition now.

What holiday is best for new home sales? Sometimes I see homebuilders miss out on opportunities that some holidays present. If you are going to have your model homes open on some of these holidays, why not give people what they expect? A great, one day only SALE! I can hear some of you grinding your teeth already; you would never consider such a gimmick. While I can understand that and I’m one of the biggest advocates of building value by avoiding discounts, I still feel that using these holiday opportunities to give your prospects what they want (a holiday sale) can really pay off. Your prospects are already condition to spend money on these days; why not let them do that with you?

Feel free to share how you take advantage of the holidays. Which ones have worked best for your sales efforts and which ones don’t? We may even contact you and feature you success in future articles.